MCDONALD'S

the kid laroi

No pickles!

We love getting to push unique styles, and TKL's McDonald's meal was no exception!

When we found out the spot would be styled
like an old school NES game, we got really into it and dove into designing levels and sprite sheets.

Animating this piece like a game rather than an animated video, let us lean into the style.

The final result is a whimsical, true to form, video game world and The Kid Laroi gets his food just the way he likes it!

Win win win & we’re loving it.

production art

CREDITS

Agency: ODD
2D Director: Nayt Cochran
Illustrations: Michael Cribbs
2D Producer: Rachel Loven
2D Animators: Kyle Martinez, Nayt Cochran

SIMILAR WORK