Slack expressed that they were looking to work with an extremely collaborative team
to create 4-6 ads that could be used across multiple platforms.

Not an unusual ask, or an unusual situation,
but we wanted to make sure we were answering the question of
“If chosen, how can we best fit the needs of the project ahead of us in a way that is visually appealing
and allows optimization” The final product was a modular series of videos
with code written to ensure that all text and art stay beautifully in place,
no matter how the messaging changes

- Easy A/B Testing Capabilities
- Easy Localization
- Hundreds of ways to create new content
- and messaging Looks slick